Hospitality / Digital Guest Experience
Domaine Orée
At the edge of the vines.
Southern Haze Studio Concept — An independent concept created to demonstrate our capabilities.
An end-to-end digital guest experience for an intimate vineyard stay—from discovery and booking to arrival, in-stay service, property operations and post-stay feedback.
Explore live demo ↗- Guest Journey Design
- Booking Experience
- Experience Design
- Workflow Design
- UX Design
01 / The concept
More than a place to reserve a room.
Domaine Orée is an intimate, adults-only vineyard property with eight rooms and an all-inclusive stay model.
The concept combines quiet-luxury hospitality with a digital experience designed to reduce friction for guests while giving a small property better visibility into its operations.
The digital product was designed around the experience of staying at the property — not simply reserving a room.
02 / The booking
One considered path to Review & Pay.
Booking moves step by step, collecting what the house needs to prepare a stay — including guests travelling with pets, whose companion details are gathered along the way.
- 01Dates
- 02Guests
- 03Number of Rooms
- 04Guest Information
- 05Furry Companion
- 06Select Room(s)
- 07Experiences
- 08Occasion
- 09Arrival Information
- 10Review & Pay
03 / Experiences
The stay, planned in.
- 01Vineyard picnic
- 02Market morning cooking experience
- 03Hot-air-balloon experience with lunch
- 04Historical bike tour
- 05Local olive-oil tasting and lunch
- 06Hiking and cycling
- 07Wellness experiences
04 / Nightly rituals
Every evening ends with a little care.
Optional nightly rituals are designed around:
- 01Aromatherapy
- 02Circadian support
- 03Spa integration
- 04Culinary treats
- 05Handmade local crafts
The guest journey
From discovery to Share Your Stay.
Domaine Orée / Discovery 01Discovery
Guests explore the rooms, the estate, dining, wellness and what is included in the stay.
Domaine Orée / Booking 02Booking
A step-by-step reservation that gathers guests, rooms, companions, experiences and occasions before Review & Pay.
Domaine Orée / Pre-arrival 03Pre-arrival
Guests return to their stay with a reservation reference to review details and arrival plans.
Domaine Orée / Stay 04Stay
Curated experiences and nightly rituals shape each day at the property.
Domaine Orée / Departure 05Departure
Departures are tracked alongside arrivals so the house can prepare each room and farewell.
Domaine Orée / Feedback 06Feedback
Share Your Stay: a short post-stay survey that closes the loop and gives the property structured feedback to improve future service.
Property operations
The house, at a glance.
The House Desk gives a small property a clear view of who is here, who is coming and how the house is performing — without stitching reports together.
- Current guests
- Upcoming guests
- Weekly and monthly performance
- Booked revenue
- Average Daily Rate (ADR)
- Revenue per Available Room (RevPAR)
- Guest arrivals and departures
- Experiences and stay details
About this concept
Domaine Orée is an independent Southern Haze Creative concept, designed and built to demonstrate Southern Haze Creative's approach to:
- Digital hospitality experiences
- Guest journey design
- Operational thinking
- AI-assisted product creation
- Experience-led website and product design
The perspective
At the edge of the vines.
Domaine Orée shows how Southern Haze approaches hospitality: design the whole stay, then build the guest experience and the operational view around it.
Southern Haze Studio Concept — An independent concept created to demonstrate our capabilities.
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