Home Fragrance / E-Commerce Experience
The Haze Collection
From finding a scent to making it yours.
Southern Haze Studio Concept — An independent concept created to demonstrate our capabilities.
A concept storefront connecting eight home fragrances with guided scent discovery, connected format selection, interactive set building and gifting.
Explore live demo ↗- Brand Strategy
- Product Discovery
- Personalization
- Interactive Tools
- E-Commerce
01 / Overview
A collection with a way in.
The Haze Collection is an original Southern Haze Studio Concept exploring a considered home fragrance shopping journey. Eight distinct fragrances connect discovery, scent stories, product formats and personalized sets in one storefront.
It is a concept storefront and interactive demo, not a paid client engagement or an operating fragrance shop. The experience is designed to be explored; checkout is disabled and no orders or payments are taken.
02 / The challenge
Choosing what you cannot smell.
Buying fragrance online asks someone to make a sensory choice without the scent in front of them. Notes alone can be abstract, and a catalog of similar products can make the decision harder rather than clearer.
The challenge was to give visitors useful starting points: the atmosphere they want, the scent families they enjoy and how they want fragrance to become part of a room.
03 / The approach
Start with a feeling. Follow the details.
Atmosphere-led discovery groups fragrances around Bright & Airy, Soft & Floral, Warm & Grounded and Rich & Intimate. Scent-specific stories and note descriptions then bring each choice into focus.
Connected product pages keep the fragrance recognizable across an 11 oz candle, a 4 oz travel candle, a reed diffuser and a room spray. The format changes; the scent remains the thread.
04 / Guided discovery
A more personal starting point.
The three-step scent finder begins with familiar scent families rather than an empty search box. Visitors can select what they enjoy, or choose help deciding, before continuing through the guided discovery experience.
The finder sits alongside atmosphere browsing and individual scent pages, giving visitors more than one route into the collection.
05 / Interactive experience
Make the collection yours.
The Pick 4 Travel Set builder lets visitors choose four travel candles, including repeats of a favorite, and see their selections take shape. The Home Fragrance Trio brings one fragrance together as a candle, reed diffuser and room spray.
A gifting inquiry page introduces teams, clients and occasions, with illustrative custom-branding examples. Owner Studio Preview offers a separate demonstration of inventory, orders and reports; it is not an operational back office or evidence of payment processing. Set selections and the cart remain part of the demo.
- 01Three-step scent finder
- 02Connected candle, diffuser and spray selection
- 03Pick 4 Travel Set builder
- 04Home Fragrance Trio builder
- 05Gifting inquiry entry point
- 06Owner Studio preview and demo cart
06 / Outcome
A guided brand experience, made tangible.
The result is a demonstrable shopping journey that moves from scent discovery to product selection and a personal collection. The interactions make the brand idea explorable rather than leaving it as a static product catalog.
The outcome is the designed experience itself. No real orders, live payment integrations, client results or conversion metrics are claimed.
The perspective
From finding a scent to making it yours.
The Haze Collection demonstrates how a product catalog can become a guided brand experience: help visitors discover what suits them, clarify the choices, and make the collection personal.
Southern Haze Studio Concept — An independent concept created to demonstrate our capabilities.
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