AI Product / Marketing Technology
RED TONG
From campaign idea to connected content system.
Made at Southern Haze — An original studio product.
An AI-assisted marketing workspace designed to help small businesses create campaigns and turn them into coordinated content across channels.
- Product Strategy
- AI Integration
- Content Generation
- Campaign Workflows
- Workflow Design
01 / The problem
Small businesses rarely need another caption generator.
They need a way to take one marketing idea and turn it into a coordinated campaign without rebuilding the strategy for every channel.
02 / The idea
RED TONG treats the campaign as the source of truth.
A single campaign can become multiple connected assets while preserving the objective, brand context and message.
03 / Brand identity
A clear mark for a connected system.
RED TONG’s wordmark replaces the O with a red-orange circular mark — a simple signal for one campaign idea radiating into many pieces of content.
04 / The workflow
- 01Define the campaign
- 02Generate connected assets
- 03Review and edit
- 04Approve
- 05Schedule
05 / Inside the product
Campaigns, brands and content in one workspace.
The campaign editor shows a creative alongside editable headline, typography, colour and image controls, with creative directions, slides and actions to save, send to review, schedule, export or publish.
The brand profile captures a business’s visual identity — palette, visual style and direction — so generated content starts from the brand rather than a blank template.
Reel creation and some formats listed below are still being designed; only the screens shown here are pictured as implemented.
06 / Content system
The product is being designed to support formats including:
- 01Carousels
- 02Feed posts
- 03Stories
- 04Reel concepts and shot lists
- 05LinkedIn
- 06Blog content
- 07Pinterest
- 08Email
07 / What Southern Haze designed
- 01Product strategy
- 02Campaign architecture
- 03AI workflows
- 04Content generation
- 05Asset editors
- 06Review and approval experience
- 07Scheduling UX
- 08Brand context system
The perspective
From campaign idea to connected content system.
RED TONG is an ongoing Southern Haze product exploring what happens when AI marketing tools move beyond generating individual pieces of content and begin working as a connected campaign system.
Made at Southern Haze — An original studio product.
Next project →
